THANK YOU! And onwards...

Thank you

Firstly, thank you to those who supported the launch and first phase of Dance How You Like. We sold 68 shirts and are able to make a worthwhile donation to Citizens UK.

The final figures look like this - assuming all orders stand once processed by Mercht:


Donation to Citizens UK (60%): £438.83
Campaign costs (20%): £146.28
T-shirt design (15%): £109.71
Additional charitable donation (5%): £36.57

Of course I wish we'd sold more and could make a larger contribution to Citizens UK. The second phase of the campaign is already being planned and we are hopeful it will gain even greater momentum...

Note: the additional charitable donation (5%) is as a thank you to a charity that we hoped to support but couldn't. They were kind in advising us how best to proceed.

What's next?

Firstly, a bit of a rest, as it has been rather all-consuming...not to mention representing a loss for me financially, even when only measured against the direct costs (i.e. excluding the 146hrs spent). BUT we will be back! We need to generate more hype around this idea and message and see if we can get some endorsements etc.

The reason for running this campaign in phases is that the company we use to print and send the t-shirts structure their campaigns in this way - with a maximum of 21 days. This will be reviewed but at present the phased approach this dictates feels good.

Stay in touch!

We are very keen to hear from anyone who would like to be involved. Please feel free to send details of this campaign on to others and send me an email if you'd like to make contact.

The first phase of this campaign is over. We are currently planning Round Two.
Sign-up here to be notified when this occurs / the t-shirts next go on sale.